Choosing the right gold for your jewellery is one of the most important decisions you’ll make. At Majestic Jewellery, we created the concept of Better Gold to offer a perfect balance of luxury, durability and long-term value.

14K gold contains a higher proportion of stabilising alloys, making it more resistant to scratches and bending compared to softer 18K or 22K gold. This makes it ideal for daily wear, especially for rings, bracelets and chains that experience frequent contact with surfaces.

But durability isn’t the only benefit.
Because 14K gold is a recognised and in-demand purity in Europe and the UK, it retains strong resale and trade-in value. For customers who may want to upgrade their jewellery in the future, our Majestic Trade-In Programme ensures that your gold continues to work in your favour, even years later.

If you're unsure which gold type is best for your lifestyle, our expert advisors are happy to guide you through the entire process.