Amethyst Jewellery: A Buyer's Guide
Amethyst is the purple variety of quartz and February's birthstone. Here's how to choose it and wear it, set in solid gold.
Quick answer
Amethyst is a purple quartz, ranging from soft lilac to deep violet, and is the birthstone for February. At around 7 on the Mohs hardness scale it wears well for everyday jewellery with reasonable care. We set amethyst in solid 9, 14 or 18ct gold, made to order or as a bespoke design.
Choosing amethyst colour
Colour is what drives an amethyst's character. Shades run from pale lilac to a rich, saturated purple, sometimes with red or blue flashes. The most prized tone is a deep, even violet, but softer shades are beautiful and versatile too. Look for even colour with no obvious pale zones, and good transparency. Because taste is personal, we'll help you choose a stone whose tone you love.
Hardness, wear and care
Amethyst sits at about 7 on the Mohs scale β hard enough for rings, pendants and earrings, though a little softer than sapphire or diamond. Protect it from knocks and from prolonged strong sunlight, which can fade colour over time. Clean gently with warm soapy water and a soft brush; avoid ultrasonic cleaners and harsh chemicals. Set in solid gold, an amethyst piece is a comfortable everyday choice.
Styling amethyst in solid gold
Purple sits beautifully against warm yellow gold, which lifts the colour, while white gold gives a cooler, more contemporary look. Amethyst also pairs well with small diamonds for contrast. Whether you want a ring, pendant or pair of earrings, every piece is made to your specification in solid gold β never plated.
Choosing an amethyst piece
Because every piece is made to order in solid gold and set to your size, you can choose the amethyst, the metal and the design to suit. Message our team on WhatsApp and we'll help you choose.
Frequently asked questions
Is amethyst hard enough for a ring?
Yes. At around 7 on the Mohs scale, amethyst is suitable for rings worn regularly, provided you protect it from hard knocks and avoid harsh chemicals.
What is the best colour for amethyst?
A deep, even violet is the most prized, but the best colour is the one you love. Look for even saturation with no pale patches and good clarity.
Will amethyst fade?
Prolonged exposure to strong sunlight or heat can gradually lighten the colour, so avoid leaving it in direct sun for long periods. Normal wear is fine.
What metal can I have it set in?
Solid 9, 14 or 18ct gold in yellow or white, never plated, made to order. Rose gold and fully bespoke designs are available on request.